企業要有競爭力，須能比對手更快、更有效地看到並解除目標族群的痛苦與煩惱，以創造企業價值。為取得永續發展，維持競爭力，企業必須思考如何運用IT、科技及管理以提昇其創新能力、競爭能力與企業價值。由習慣領域角度觀之，「企業創新」乃企業經過目標建立，情況評估，了解顧客需求並提出最適的產品或服務，為企業與顧客創造價值的一個動態循環。透過創新，企業才能比對手更快、更有效地解除目標族群的痛苦與煩惱，也才具有競爭力。 本文以「習慣領域理論」(Habitual Domains Theory) 與「能力集合分析」(Competence Set Analysis) 為基礎，由「透視目標族群潛在領域 (potential domains) 的壓力結構，解除其潛在領域中的煩惱與痛苦」角度，提出「創新動態學」 (Innovation Dynamics) 此一動態循環架構，探討研究企業如何深入潛在領域，有效獲取、轉化其能力集合，滿足顧客需求，並且創造價值。文中並以知名企業為例進行個案分析，期望透過個案分析方式幫助企業了解如何落實創新與創造價值，以提升企業競爭力。
New Thoughts for Upgrading Corporate Competitiveness – Innovation Dynamics
Yen-Chu Chen, Po-Lung Yu
In order to have competitive advantage, corporations need to effectively identify targeted customers and relieve their pains and frustrations by providing better and faster products and services. Corporate Innovation itself is a dynamic process involving corporate goal setting, state evaluation, understanding customers’ need, output of products and services and creating values for the targeted customers and themselves. Through innovation, corporations can improve their competitiveness by releasing the pains and frustrations of targeted customers more efficient and effective than the competitors. This research based on Habitual Domains Theory and Competence Set Analysis, will get into potential domains to study the charge structures and relieving the charges and pains of the targeted customers. By studying two cases from two well known companies, we will explore how corporations gain the competitiveness by deeply getting into potential domains as to effectively get and transform their competence sets to produce needed products or service to satisfy the need of potential customers as to create value and make innovation a reality.
Keywords:Innovation, Habitual Domains, Potential Domains, Charge Structure, Competence Set Analysis, Innovation Dynamics